The German pet market grew slightly in 2010, with total sales of petfood and pet care products rising 0.8% to nearly 3.71 billion euro (US$5.3 billion), according to the Industrial Association of Pet Care Producers, IVH.
The prepared petfood segment also increased 0.8% in 2010, to nearly 2.78 billion euro (US$3.97 billion). The pet accessories segment saw sales growth of 0.7% to 930 million euro (US$1.33 billion).
IVH reported the strongest growth in the market for cat food in 2010, which is Germany's single largest segment in pet care, with a 2.9% increase in sales to 1.44 billion euro (US$2.05 billion). The snacks and cat milk segment achieved the highest gains of 8.3%, to 183 million euro (US$261.5 million). Dry food grew 3.0% to 312 million euros (US$445.9 million) and wet food increased 1.8% to 940 million euro (US$1.34 billion).
The market for dog food remained relatively unchanged, gaining 0.1% to 1.1 billion euro (US$1.57 billion). The snacks segment saw sales of 332 million euro (US$474.49 million), an increase of 3.4%. Both the dry food and wet food categories of dog food saw a decrease in sales for 2010, down 1.1% to 354 million euro (US$505.94 million) and down 1.4% to 416 million euro (US$594.55 million), respectively.
Sales of petfood in the categories of small animals fell 4.5% to 127 million euro (US$181.51 million), birds fell 7% to 53 million euro (US$75.75 million), and fish down 11.6% to 60 million euro(US$85.75 million), according to IVH.
New shelter data casts doubt on whether the pet population and pet ownership are truly growing.
While the pandemic caused unprecedented suffering worldwide in 2020, the disruptions to dogs, cats and other pets adoption numbers may normalize in 2021.