Just over a year ago the petfood delivery service PetFlow.com was launched, yet the petfood delivery service has been so successful that it now does more than US$1 million in business every month, according to a recent blog that tells the retailer's success story.
One reason PetFlow.com has been so successful is that the founders, Alex Zhardanovsky and Joe Speiser, found a niche in a market that is growing, despite a tough economy. Another reason for the success is that Zhardanovsky and Speiser already had a background in Internet marketing before starting the company. The two used a 40% share of their proceeds from the sale of their company, Azoogle, to start PetFlow.com. The use of marketing schemes like online petfood coupons, flyers, Facebook and search/banner marketing to advertise the petfood delivery service to the pet industry. Through the use of images of cute puppies, kittens and other animals, PetFlow created ad campaigns that appeal directly to its customers.
While cat trends continue, the pandemic has added to overall slow-growth treatment of the cat food market.
Premiumization and humanization, as well as automation, fueled continued operation growth in spite of the COVID-19 pandemic.