The company will now include QR code stickers on the front of its Purina One dry cat food packages and will donate US$1.00 to feed shelter pets, up to US$30,000, for every person who scans the QR code with their smartphone. Additionally, Purina One's Facebook page is hosting "Bowl-by-Bowl," which allows users to take simple, four-question quizzes that challenge negative perceptions of shelter pets and aims to inspire pet adoption. For each completed quiz, Purina One will donate one bowl of food to a shelter in need.
"Purina One is dedicated to helping shelter cats and dogs," said Lisa Luedde, brand manager, Purina One brand petfood. "We believe that the right nutrition can make a world of difference in a shelter pet's life, so we've made it easy for people to help. Scanning a QR code and taking a short quiz is all it takes to help us champion shelter pets."
While cat trends continue, the pandemic has added to overall slow-growth treatment of the cat food market.
Premiumization and humanization, as well as automation, fueled continued operation growth in spite of the COVID-19 pandemic.