Purina One petfood launches QR code, Facebook promotions to feed pets
Petfood brand will donate money, petfood bowls to feed shelter pets
The company will now include QR code stickers on the front of its Purina One dry cat food packages and will donate US$1.00 to feed shelter pets, up to US$30,000, for every person who scans the QR code with their smartphone. Additionally, Purina One's Facebook page is hosting "Bowl-by-Bowl," which allows users to take simple, four-question quizzes that challenge negative perceptions of shelter pets and aims to inspire pet adoption. For each completed quiz, Purina One will donate one bowl of food to a shelter in need.
"Purina One is dedicated to helping shelter cats and dogs," said Lisa Luedde, brand manager, Purina One brand petfood. "We believe that the right nutrition can make a world of difference in a shelter pet's life, so we've made it easy for people to help. Scanning a QR code and taking a short quiz is all it takes to help us champion shelter pets."