Petfood brand Cesar Canine Cuisine is partnering with Pandora for the holidays to create a branded radio station for people to celebrate the ones they love, including their pets.
Listeners can connect to the online radio station via www.pandora.com/cesar and via a QR code on promotional materials at pet retailers, as well as through the company's website, Facebook page and Twitter. The station will be available through January 1, 2012.
Cesar brand and Pandora worked together to choose a list of uplifting songs that exemplify the Cesar brand’s personality. Approximately a dozen of these songs were featured in previous Cesar Canine Cuisine television commercials, including tracks from artists like Jason Mraz, Train and Jewel.
“We’re thrilled to bring such an innovative option to the Cesar brand,” said Tierney Monaco, director, Cesar brand. “We thought a playlist of songs to enjoy with loved ones would be an exciting way to give back to our supportive consumers."