The next novel ingredient for petfood could be right in front of your face! Here, learn more about three such ingredients and why they just may be the right fit for a new, marketable dog or cat food.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.