Mars bought a 152 hectacres of land in 2003, which was intended to be the site of a US$52 million petfood manufacturing facility.
The company will instead invest US$30 million into a three-stage upgrade and expansion at its existing Castlecliff, New Zealand, manufacturing site, according to manager, Colin Fergus. The first stage of the upgrade, exterior work for a US$13.4 million building expansion, was completed in April 2011. The company also reduced some of its "casual" staff as new machinery was brought in, Fergus said. He said the company does not have any more staff cuts planned as it looks to bring in high-speed filling technology.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.