Mars bought a 152 hectacres of land in 2003, which was intended to be the site of a US$52 million petfood manufacturing facility.
The company will instead invest US$30 million into a three-stage upgrade and expansion at its existing Castlecliff, New Zealand, manufacturing site, according to manager, Colin Fergus. The first stage of the upgrade, exterior work for a US$13.4 million building expansion, was completed in April 2011. The company also reduced some of its "casual" staff as new machinery was brought in, Fergus said. He said the company does not have any more staff cuts planned as it looks to bring in high-speed filling technology.
While cat trends continue, the pandemic has added to overall slow-growth treatment of the cat food market.
Premiumization and humanization, as well as automation, fueled continued operation growth in spite of the COVID-19 pandemic.