The term "clean label" is increasingly being used by petfood manufacturers and marketers and in new product development. So, David Schmidt, president and CEO, International Food Information Council Foundation, addressed the question of "how does 'clean label' relate to consumers?" during a video interview for DDW’s “Expert Answers” series.
A clean label “describes a trend to reduce the number of ingredients used in a food product, and to have the ingredient names be more pronounceable for the average consumer reading the label,” said Schmidt. He said it “does not relate to the safety of a product as any ingredient or color added to food must be deemed safe by the Food and Drug Administration before it is added to a food product.”
To see the full interview, please visit: http://www.youtube.com/watch?v=uy3fivoPV1Q.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.