DDW video adresses how 'clean label' relates to consumers
David Schmidt, CEO of International Food Information Council Foundation, featured in DDW "Expert Answers" series
The term "clean label" is increasingly being used by petfood manufacturers and marketers and in new product development. So, David Schmidt, president and CEO, International Food Information Council Foundation, addressed the question of "how does 'clean label' relate to consumers?" during a video interview for DDW’s “Expert Answers” series.
A clean label “describes a trend to reduce the number of ingredients used in a food product, and to have the ingredient names be more pronounceable for the average consumer reading the label,” said Schmidt. He said it “does not relate to the safety of a product as any ingredient or color added to food must be deemed safe by the Food and Drug Administration before it is added to a food product.”
To see the full interview, please visit: http://www.youtube.com/watch?v=uy3fivoPV1Q.