From now through December 31, 2013, Pedigree brand will make a donation to Pedigree Foundation for each "Annie" ticket sold, up to US$1,000,000. All proceeds from limited-edition "Annie" Pedigree merchandise, available online beginning in October, will also go to benefit the Pedigree Foundation.
In the musical "Annie," Sandy, orphan Annie's loyal dog, will be played by Sunny, a dog rescued from a shelter in Houston, Texas, USA. The understudy for Sandy, a dog named Casey, was also rescued from a Pedigree brand-sponsored shelter near Nashville, Tennessee, USA. With the show set to debut in the fall, the dog playing Sandy will be provided nutrition by Pedigree while she trains for the performance and throughout the duration of the musical.
By Lindsay Beaton
Giving back is a significant part of the pet food industry, and companies focused on philanthropy want to make connections, not just donations.
By Ann Reus