As part of this year's Home 4 the Holidays campaign, people will be able to visit the Iams Facebook page to participate in the Digital Dish Drive to help donate meals to dogs and cats by liking or commenting on posts during the campaign. The campaign's Friends 4 Life program will allow consumers to sign up and designate which shelters they think should receive petfood from Iams. Additionally, the Bags 4 Bowls program will donate a meal to an orphaned per for each bag of Iams petfood sold.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.