Pedigree brand dog food launched the Pedigree Feeding Project, an initiative that supplies participating shelters with free dog food to help dogs find loving homes.

The Pedigree Feeding Project is beginning in Nashville, Tennessee, USA, and Chicago, Illinois, USA. The company's video, "Forever Home," looks at how the Nashville Humane Association is benefiting from the Pedigree Feeding Project and features dogs who found their "forever home."

As part of the Feeding Project, the brand launched the Buy One, Feed Two program. The program will make a donation to help feed shelter dogs for each purchase of Pedigree dog food, up to 10 million bowls.