The global Pet Food Innovations Natural Market reached US$13.2 billion in 2024 and is projected to reach US$27.2 billion by 2033, according to a report from Research Intelo. The market is expected to grow at a compound annual growth rate of 8.7% from 2025 to 2033.
According to Research Intelo, the expansion reflects increasing consumer demand for natural, premium pet food products across developed and emerging economies. The company noted pet owners are seeking products free from artificial additives, preservatives and fillers, mirroring dietary standards applied to human food.
Market drivers
Food allergies and sensitivities among pets are contributing to demand for natural formulations featuring limited ingredients, single-protein recipes and allergen-free options. Pet owners are increasingly aware of diet's impact on pets' digestive health, skin condition, joint strength and immunity.
Sustainability concerns are influencing purchasing decisions, with consumers favoring brands using responsibly sourced ingredients, recyclable packaging and reduced carbon footprints. Alternative proteins including insect meal, plant proteins and lab-grown meat are emerging as options to reduce environmental impact while maintaining nutritional value.
Product innovations
Current developments in natural pet food include superfood-infused recipes incorporating chia seeds, turmeric, blueberries and kale. Freeze-drying and air-drying technologies are being used to preserve nutrients while enhancing flavor and texture.
Insect-based pet foods using black soldier fly larvae are gaining attention for their protein content and ecological efficiency. Functional additives including probiotics, prebiotics and omega-rich oils are being incorporated to support digestive balance and skin health.
Market challenges
Higher production costs associated with natural ingredients and sustainable packaging affect product accessibility for price-sensitive consumers. Ingredient transparency and traceability remain important for maintaining consumer trust as the market expands.
Research Intelo noted regulatory definitions of "natural" vary across regions, creating inconsistencies in labeling and claims. Companies must navigate evolving standards to ensure accurate marketing practices, it stated.
