Petfood manufacturer Mars Petcare has sent a mobile animal rescue unit toward the Northeast US coast to help with relief efforts after Hurricane Sandy makes landfall.
The 82-foot-long truck named “Lucy” will help with efforts to rescue animals that are expected to be displaced due to the hurricane's damage. Equipped with a mobile operating theater, satellite communication, water rescue vehicles and other emergency rescue equipment, the truck can accommodate 12 volunteers to assist with the rescue efforts.
Mars began sponsoring the truck in July along with the American Humane Association's US$200,000 sponsorship.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.