Petfood manufacturer Mars Petcare has sent a mobile animal rescue unit toward the Northeast US coast to help with relief efforts after Hurricane Sandy makes landfall.
The 82-foot-long truck named “Lucy” will help with efforts to rescue animals that are expected to be displaced due to the hurricane's damage. Equipped with a mobile operating theater, satellite communication, water rescue vehicles and other emergency rescue equipment, the truck can accommodate 12 volunteers to assist with the rescue efforts.
Mars began sponsoring the truck in July along with the American Humane Association's US$200,000 sponsorship.
While cat trends continue, the pandemic has added to overall slow-growth treatment of the cat food market.
Premiumization and humanization, as well as automation, fueled continued operation growth in spite of the COVID-19 pandemic.