Cat food brand Friskies recently hosted "The Friskies" award show honoring the best cat videos and the importance of cats in society.
Friskies received more than 1,400 submissions to the awards and four judges narrowed down the list to 12 finalists, three videos in each of four categories. The public then voted for the winners over a three-week period.
“Oskar’s First Toys,” a video of a blind cat playing with balls with bells inside, directed by Mick Szydlowski, won the “Catuette,” a gold-plated cat statue, for “Best Video” and the US$15,000 grand prize. Other winners included:
Hosted in Los Angeles, California, USA, guests wore cat ears to the venue, which was decorated to look like a cat's real home, complete with a living room with an oriental rug, lounge chairs and end tables with cat sculptures. Guests were also provided cat-topped cupcakes to eat, and entertainment by a cat-a-pella group, meowing an opera medley.
While cat trends continue, the pandemic has added to overall slow-growth treatment of the cat food market.
Premiumization and humanization, as well as automation, fueled continued operation growth in spite of the COVID-19 pandemic.