The new cat food packaging design highlights key nutritional information for each cat food recipe in the front and slightly off-center on each bag, making it easier for pet owners to notice on first glance.
“Our nutrition-based bag fronts make it easy for busy store clerks to recommend Blackwood foods to pet owners,” says Mary Kemp, Ideas that Kick, president and brand strategist. “That’s important with pet owners becoming more concerned about pet nutrition.”
The packaging design concept was applied to Blackwood's dog food recipes earlier in the year. “Blackwood really stands out on store shelves. Our packaging really is a rock-star touchpoint for our brand," says Matt Golladay, Blackwood Pet Food, vice president.
By Lindsay Beaton
As work continues on creating a new nutrition label that focuses on simplifying information for consumers, challenges remain.
By Tang Yu