The True Stories platform allows consumers to make their own cats and dogs into "Official Poster Pets" for the company. True Stories product testimonials allow real customers to be spokespeople for The Honest Kitchen by providing feedback on the beneficial effects of the food on their pets’ ailments, such as skin and coat disorders, digestive upset, ear infections and urinary tract problems.
Customers can upload their product success stories and pet photos on the site, and the True Stories platform customizes customers’ pet photos into Polaroid-style portraits on the site with the pet’s name and campaign logo. Customers can then share their Trues Story across their own social media networks.
In the coming months, the Official Poster Pets’ images and stories will be made into full-size physical posters, signage, magazine advertisements and promotional postcards for retailers.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.