Two petfood and treat manufacturers are incorporating Velcro Industries' new Press-Lok closure technology into their packaging, making it easier for consumers to reseal the packages.

Holland-based Paragon Pet Products is incorporating the Press-Lok closure technology, produced by Peel Plastics Products Ltd., into packages of its gluten-free, all-natural dog treats, Whimzees. Hill's Pet Nutrition is also incorporating the new closure into its petfood packages from Peel, available through veterinary clinics and pet specialty retailers.

The Press-Lok closure system is a hook-to-hook technology that allows consumers to close the package without precise line-up. The closure has an audible click that allows consumers to hear petfood packages open and close for a tight seal and maintain product freshness.