Consumers can purchase the company's monthly organic treat boxes, and for each box purchased, Be Pawsitive donates another box of the treats to an animal shelter or rescue organization. Customers can recommend a shelter or rescue organization to be added to the list of recipients at checkout.
"After learning that more than 3 million dogs end up in shelters across the country each year, I felt compelled to do whatever I could to help," said Travis Watson, founder of Be Pawsitive. "The treats we donate not only provide a healthy snack for the dogs but also help with obedience training to get them ready for new homes, and also serve as an 'ice breaker' for the dog and potential adopter during their first meeting. The treats are really making a difference."
Be Pawsitive, which launched in June, provides all-natural, organic dog treats for dogs, offering a new flavor each month. In addition to the treats, each box includes a month's supply (about 55) biscuits, dog toys or a gift card/discount code for other dog products, and an update on how Be Pawsitive is helping shelter dogs.
Customers can choose from one of three monthly subscription options beginning at US$18 per month. Consumers can learn more about the company and its treat options online.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.