Nestle says the company has selected a key market in Poland to lead the expansion of its petfood production operations in central and eastern Europe, where rising incomes have majorly impacted lifestyles.

The petfood maker says it is constructing a CHF93 million (US$98.4 million) new plant and distribution center in the southwestern city of Wroclaw, Poland. Nestle said the area was chosen because of its strategic position in Eastern Europe, and because Poland is the largest petfood market in Central and Eastern Europe with an estimated 13 million pets.

"The investment also supports Nestle Purina's long-term ambition to bolster its position in Europe," the company said.

The new petfood production facility will employ nearly 200 people. Construction will begin at the end of 2013 and is scheduled to be completed and the plant operational by the second half of 2014.