Organizers of Interzoo 2014 report that the show is becoming more international each year as it grows, with pet product exhibitors booking larger display areas and nearly 100 companies registered for the first time.
Compared to 2012, the number of registered German exhibitors at Interzoo has remained constant while the number of international registrants has grown. As a result, the 2014 show will occupy the new hall 3A and parts of 3 instead of 10. Interzoo is also focusing on added value for the pet market, such as a seminar for German veterinarians and a program for the international pet supplies trade.
In 2012, the show was visited mainly by trading companies from Germany and Europe, as European visitors accounted for 82 percent of all trade visitors. For the past three Interzoo events, the share of trade visitors from the pet supplies trade has grown steadily in absolute figures to above 50 percent in relative terms, organizers say.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.