Wellness Natural Pet Food announced that its dry dog and dry cat food formulas are now free of genetically modified organisms.
GMOs are defined as organisms in which the genetic material has been altered in a way that does not occur naturally. With recent increased consumer awareness about GMOs, National Non-GMO Month was created in 2010 to be celebrated in October.
"Providing GMO-free recipes makes it possible for consumers to make the same nutrition choices for their pets as they do for themselves," said Chanda Leary-Coutu, Wellness marketing communications manager. "We constantly strive to source the highest-quality ingredients available and we will continue to seek out and use GMO-free ingredients across a growing number of our products."
While cat trends continue, the pandemic has added to overall slow-growth treatment of the cat food market.
Premiumization and humanization, as well as automation, fueled continued operation growth in spite of the COVID-19 pandemic.