Pet supplies trade show Interzoo has relaunched its Web presence with the motto of "less is more." The website is focused mainly on a simplified and clear presentation, with content structure based on the needs of the target groups.

Special importance was also attached to optimizing the pages for search engines and breaking down the main contents for exhibitors and visitors into four time phases: exhibitor acquisition, visitor promotion, the exhibition itself and after the exhibition.

"The new Interzoo website suits the world's leading exhibition for the pet supplies industry. We have based the redesign more on the target groups and are hoping for a positive response," says Antje Schreiber, Interzoo communication manager at Wirtschaftsgemeinschaft Zoologischer Fachbetriebe GmbH. "Feedback and suggestions from exhibitors and visitors are expressly requested."