Dog owners continue to buy premium petfood in spite of the current economic climate, according to a survey conducted by online pet supplies store GJW Titmuss. The survey results indicate that 74% of dog owners purchase top-quality, premium petfood products. Twenty-eight percent of owners buy specialty food for their dogs due to skin problems, weight issues, sensitive stomachs or old age.
The questionnaire indicated that "quality" over "cost" is the most important factor when choosing suitable dog food-61% chose quality while 9% chose cost and 7% chose brand. Other key findings:
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.