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Frito Lay, Kraft among presenters at Packaging Conference 2014

Speakers from Frito Lay North America and Kraft Foods will share their packaging strategy, design and innovation expertise at The Packaging Conference 2014. On the supplier side, BP Amoco Chemical Company will discuss new polyester technology advancements.

Two senior Frito Lay packaging and R&D professionals, Garry Kohl and David Lestage, PhD, will discuss how internal resources are leveraged to deliver the desired consumer experience. The speakers will share how the R&D packaging "push" is turned into marketing "pull" using transformational formats.

Peter Borowski, head of design for Kraft Foods Group Inc. and the visionary behind the MiO launch, will lead a panel discussion on "Why Integrating 2D and 3D thinking into the developmental process is needed today." The advantages of an integrated packaging design approach will be presented with the goals of faster-to-market, higher efficiencies and under the least amount of stress.

Luis Sierra, president, BP Amoco Chemical Company, will offer his insights on how the company's latest technology advancements will impact global packaging innovation.

The Packaging Conference also will feature for the first time a Latin American session to provide a forum for dialog between brand owners and suppliers who are supporting the Latin American marketplace.

The event will be held February 3-5 in Orlando, Florida, USA, at the Rosen Shingle Creek.

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