Shanghai-based pet products e-store Boqii has just completed a US$25 million series B funding round, according to reports. The investors have yet to be named.
In 2008, Boqii was established as a retailer of petfoods and pet-related products. It had its own website, but was best knows for its outlets in Taobao, Tmall, Jingdong and other well-known Chinese e-commerce sites. The company has since added a wiki, social forums, group buying deals and directories, as well as developed an in-house brand of products.
Boqii has more than 3 million registered users. The newest funding will be used to ramp up marketing and branding, as well as moving into online-to-offline services.
Feature
By Lindsay Beaton
Those in the supplements space are answering consumer calls for functionality, traceability, and simple education on what’s right for their pets.
Feature
By Lindsay Beaton
Healthy M&A activity as well as expanded production capacity investments helped pet food companies continue to grow in 2021.