"Who rescued who?" was the impetus of a short film that opened the Sonoma International Film Festival in Sonoma, Calif., on April 2.
"Le Sauvetage" (The Rescue) is a six-minute film produced by Peter McEvilley, award-winning filmmaker and composer, and starring the Olate Dogs, winners of America's Got Talent. The film is a magical tale about life, love and finding our true destiny ... with a little help from a furry friend. The short film was sponsored and produced by Ellen DeGeneres' natural petfood company Halo, Purely for Pets.
Halo has a track record of promoting rescue and adoption through film. The company sponsors all three episodes of Shelter Me, a PBS special dedicated to showcasing shelter dogs and the incredible lives they lead. Halo also sponsored the Humane Society of the United States' video campaign, "Meet My Shelter Pet," a series of videos featuring celebrities and their adopted pets.
"Le Sauvetage" has also been selected to appear at the Court Metrage, Festival de Cannes in France in May.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.