Pet Food News

Pet rescue film by Halo, Purely for Pets opens Sonoma film festival

"Who rescued who?" was the impetus of a short film that opened the Sonoma International Film Festival in Sonoma, Calif., on April 2.

"Le Sauvetage" (The Rescue) is a six-minute film produced by Peter McEvilley, award-winning filmmaker and composer, and starring the Olate Dogs, winners of America's Got Talent. The film is a magical tale about life, love and finding our true destiny ... with a little help from a furry friend. The short film was sponsored and produced by Ellen DeGeneres' natural petfood company Halo, Purely for Pets.

Halo has a track record of promoting rescue and adoption through film. The company sponsors all three episodes of Shelter Me, a PBS special dedicated to showcasing shelter dogs and the incredible lives they lead. Halo also sponsored the Humane Society of the United States' video campaign, "Meet My Shelter Pet," a series of videos featuring celebrities and their adopted pets.

"Le Sauvetage" has also been selected to appear at the Court Metrage, Festival de Cannes in France in May.

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