Nestlé's first-quarter 2014 pet product sales increased to CHF2.74 billion (US$3.11 billion) even as the company's overall sales saw a 5.1% downturn (to CHF20.8 billion—US$23.62 billion).
The boost in pet product sales was fueled in North America above all by the market launch of Lightweight and Glade cat litter along with Waggin' Train. In Latin America, the Dog Chow and Pro Plan brands were the primary factors behind the company’s gain in market share, according to the company. In Europe, said Nestlé, the pet brands Felix and Purina One Dry Cat were the main contributors.
2 top trends for 2021 according to the pet food industry
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Shelter pet adoption numbers down in 2020, but high rate
While the pandemic caused unprecedented suffering worldwide in 2020, the disruptions to dogs, cats and other pets adoption numbers may normalize in 2021.