The boost in pet product sales was fueled in North America above all by the market launch of Lightweight and Glade cat litter along with Waggin' Train. In Latin America, the Dog Chow and Pro Plan brands were the primary factors behind the company’s gain in market share, according to the company. In Europe, said NestlÃ©, the pet brands Felix and Purina One Dry Cat were the main contributors.
By Lindsay Beaton
As work continues on creating a new nutrition label that focuses on simplifying information for consumers, challenges remain.
By Tang Yu