The new product, launched at Interzoo 2014, has a "base of 100% insect protein," Jonker says. The types of insect making up the protein are not named; the company also did not say if the dog food is immediately available.
Other ingredients in the dog food include "puffed" corn, "unlocked" rice, oats, sorghum, eggs and egg derivatives, vitamins and minerals.
The new dog food is one of a very few insect-based petfood products on the market. Insects are being studied as a possible protein source for both human foods and petfood as the demand for protein rises along with the populations of both people and pets.
While cat trends continue, the pandemic has added to overall slow-growth treatment of the cat food market.
Premiumization and humanization, as well as automation, fueled continued operation growth in spite of the COVID-19 pandemic.