The new product, launched at Interzoo 2014, has a "base of 100% insect protein," Jonker says. The types of insect making up the protein are not named; the company also did not say if the dog food is immediately available.
Other ingredients in the dog food include "puffed" corn, "unlocked" rice, oats, sorghum, eggs and egg derivatives, vitamins and minerals.
The new dog food is one of a very few insect-based petfood products on the market. Insects are being studied as a possible protein source for both human foods and petfood as the demand for protein rises along with the populations of both people and pets.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.