The new product, launched at Interzoo 2014, has a "base of 100% insect protein," Jonker says. The types of insect making up the protein are not named; the company also did not say if the dog food is immediately available.
Other ingredients in the dog food include "puffed" corn, "unlocked" rice, oats, sorghum, eggs and egg derivatives, vitamins and minerals.
The new dog food is one of a very few insect-based petfood products on the market. Insects are being studied as a possible protein source for both human foods and petfood as the demand for protein rises along with the populations of both people and pets.
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In 2020, pandemic driven demand alternative pet market, reducing owner preparation and diligence as people scramble to buy what puppies they could, without investigating the source, or even seeing the young dog.
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Issues with pet food transportation have contributed to higher costs in supply chain disruptions.