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on June 10, 2014

Where’s the beef? Petfood purchasing patterns of rural pet owners

US farm/feed store channel a significant power in the petfood market

At Petfood Forum 2014, GfK reported an estimate of US$3 billion for petfood sales in 2013 through the US farm/feed store channel. That figure translates to over a tenth of the US$28 billion retail market for petfood, per Packaged Facts’ U.S. Pet Market Outlook 2014–2015.

This attention-worthy segment size follows…

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