Where’s the beef? Petfood purchasing patterns of rural pet owners
US farm/feed store channel a significant power in the petfood market
At Petfood Forum 2014, GfK reported an estimate of US$3 billion for petfood sales in 2013 through the US farm/feed store channel. That figure translates to over a tenth of the US$28 billion retail market for petfood, per Packaged Facts’ U.S. Pet Market Outlook 2014â€“2015.
This attention-worthy segment size follows…