The Pet Industry Sustainability Coalition has announced "The Launch," a release event for a new pilot program focusing on sustainability. The group will formally reveal the new program in conjunction with SuperZoo, on July 21, 2014.

"We are super excited to share tangible business-to-business sustainability success stories and announce some very big untertakings here at PISC," said organizers. Details including speakers and guest attendees will be announced soon. Register at www.petsustainability.org.