Cardinal Pet Care has revamped the packaging of its Full Life For Pets healthy pet treats. The company has given Full Life bags a new, updated logo and color scheme, designed to maximize impact on grocery shelves and create stronger branding among consumers.

The new look pairs bright colors with a photo of a pet parent about to reward their excited dog. The updated, arch-shaped logo features an energetic dog making a leap. Just below the product name, the main text highlights the nutritious benefits of the treats inside. They also tell consumers what’s not inside to assure nutritionally aware shoppers that none of the ingredients will harm their pets. With images and color schemes closely tied together, the packages convey clearer branding, making them an easy find for customers, said Cardinal Pet Care.