Top-notch speakers from the pet business are expected to come together at the International Pet Conference on October 7â€“8, 2014, in Berlin, Germany. The conference will highlight "excellence in business," according to show organizers.
As in the past, the 2014 conference is being organized jointly by PET worldwide, the trade journal published by Germany-based DÃ¤hne Verlag, and Management Forum. The previous conference, which focused on current trends in the sector, attracted around 170 delegates.
“Excellence in business. Looking for new approaches to success” has been chosen as the title of the conference. Key topics will include the future of the pet trade, multi-channel and cross-channel retailing concepts, better communication with consumers and brand strategies for the pet industry. The International Pet Conference aims to present numerous “best practice” models from the pet sector and also from other business sectors in which individual companies have succeeded in setting themselves apart from the competition with distinctive concepts.
Speakers for the conference include Joe Watson (Petland), Torsten Toeller (Fressnapf), Mika Sutinen (Musti ja Mirri Group) and Gebhard Mang (Eheim).
One of the highlights of the 2014 conference will be the presentation of the PET Personality of the Year Award, which is intended to recognize a person who has helped to advance the international pet sector by their work and creativity. In the evening of the first conference day, the visitors will celebrate the 10th birthday of the “Heimtierkongress/International Pet Conference” in the Berlin TV Tower.