The survey found that 57% of pet parents said it was a deal breaker if their significant other or potential significant other didn’t like pets. Forty-two percent of Americans will buy their dogs a special treat this Valentine’s Day and another 11% will prepare a special meal for their furry friend.
Other survey findings include:
To celebrate Valentine’s Day with their pets:
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.