All recipes in the Wellness range are based on the philosophy that nutrition is at the foundation of a pet’s well-being; and with more than nine million dogs and nine million cats owned and cared for across the country, the UK is a nation of pet lovers who want the best for their furry friends.
A Pets at Home study found that 42% of pet parents tell their pet they love them at least twice a day; and with our pets being seen more as family members, it is no wonder that we want to give them the best, including what they eat.
Wellness offers wholesome, healthy nutrition for dogs and cats and contains no wheat, corn, soy, artificial colors, flavors or preservatives. The recipes use delicious, real foods such as deboned meats, healthy fruits and vegetables and easily digestible carbohydrates to provide the perfect balance of protein, vitamins, minerals and antioxidants in the healthiest way. Every ingredient in Wellness’ natural food recipes is carefully chosen for its nutritional benefits providing just what our four-legged friends need for happier, healthier, longer lives.
Pets at Home will offer three Wellness ranges – CORE, Complete Health and Simple – which come in a variety of flavors in wet or dry versions and are complete and balanced for everyday health. The dog range is now available and the cat range will launch in November.
Camelle Kent, chief commercial officer at WellPet, commented: “Pet parents have a growing interest in natural food diets for their pets and we’re excited to give them even more options to choose from. It is our mission to put well-being at the core of everything we create, and to provide thoughtful nutrition choices that unite quality, taste and health. As a result, we have helped thousands of pets over the years to live healthy, happy lives. We are delighted to partner with Pets at Home and offer the Wellness range both in store and online.”
David Wainwright, head of buying at Pets at Home said: “We are extremely excited to unveil the Wellness brand exclusively in our stores nationwide. We know how important it is that our customers are able to get the best food for their pets which is why we are proud to be stocking Wellness exclusively.”
By Lindsay Beaton
This country is straddling the line between developing and developed as more of its citizens see the value in pet ownership.
By Lindsay Beaton