on January 13, 2016

Meat and novel proteins in pet food

Meat in pet food is here to stay. Here’s what needs to be addressed to meet growing demand.

The trends in marketing claims regarding the quantity of meat, type of meat, “need” for meat and the value of selecting specific meats in dog and cat diets may face significant challenges in the near future. This expanding demand for meats and novel proteins puts ingredient supply at the pinch-point…

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