As part of the acquisition of SV Distribution, SwedenCare also acquired two additional international distributors, Informpet Ltd. in the United Kingdom, and Buccosante in France. These acquisitions bring the three largest distributors in the pet industry under the SwedenCare parent company as subsidiaries and will position the combined entity for accelerating growth in key markets.
Martin Shimko will maintain his position as president and CEO of the U.S. subsidiary, and SV Distribution will change its name to SwedenCareUSA. All other operations will remain the same.
“This is an impactful step forward for the brand of ProDen PlaqueOff,” said Martin Shimko, CEO of SV Distribution. “In the form of the parent and subsidiary, our operations will become more streamlined and cost effective. There will be increased information sharing and alignment of marketing and branding across Europe, the United States and Canada. The acquisition purchase will also result in additional investment in SwedenCareUSA, which will allow us to increase our marketing and penetration of ProDen PlaqueOff, the best oral health care product for dogs and cats.”
“These three distributors with their excellent managers have all been an important factor to the international success of our most well-known product, ProDen PlaqueOff,” said Hakan Lagerber, managing director of SwedenCare. “I am thrilled to have them on board for further growth as we work to create a truly global company focused on bringing additional high quality products to the pet industry.”
While cat trends continue, the pandemic has added to overall slow-growth treatment of the cat food market.
Premiumization and humanization, as well as automation, fueled continued operation growth in spite of the COVID-19 pandemic.