Freshpet Inc. has introduced a new line of fresh cat food that includes a variety of forms and flavors, now available at Walmart stores.
Like all Freshpet foods, these new recipes are made in the US using fresh, all-natural ingredients. Freshpet never includes fillers, by-products, or processed meats in their foods, and no ingredients come from China. Unlike traditional dry and wet/canned cat food, each recipe is gently cooked at lower temperatures to retain essential vitamins and nutrients naturally found in the ingredients. As a result, Freshpet cat food is less processed than conventional offerings and kept fresh in the fridge without the use of artificial or chemical preservatives. And, just like fresh, human foods, all Freshpet foods include a “freshest if sold by” date and must be used within days of opening.
“We carefully craft our recipes in the Freshpet Kitchens with evolving pet parents’ needs in mind. We know more and more pet parents are looking for healthier meal solutions that will help their pets live fuller, happier lives,” said Richard Thompson, Freshpet director and CEO. “We are excited to add to our cat food offerings, so now even more cats can experience the benefits of eating a less processed diet made of fresh meats and vegetables.”
Freshpet’s cat food line includes:
While cat trends continue, the pandemic has added to overall slow-growth treatment of the cat food market.
Premiumization and humanization, as well as automation, fueled continued operation growth in spite of the COVID-19 pandemic.