This month, humans everywhere are celebrating National Nutrition Month, a campaign aimed at highlighting the importance of making informed food choices and developing better eating habits. PetSmart is celebrating this month, too, as a great time for pet parents to re-evaluate feeding solutions, check out new food innovations, and celebrate our best friends with in-store events held Saturday, March 5 at stores nationwide.
“March is National Nutrition Month and a great time for all of us to look at our own nutritional habits and those of our best friends,” said Eran Cohen, chief customer experience officer, PetSmart. “There are so many pet food options available today from limited ingredient diets, high-protein, raw, even breed-specific solutions, foods that sharpen our dog’s mind, portable meal bars for the on-the-go dog and even those adhering to Paleo diets. Our stores carry one of the most comprehensive collections of pet food and nutritional supplements, and we want to celebrate National Nutrition Month by helping pet parents take a look at their pet’s unique needs and the range of feeding options out there.”
Supplements can enhance the diets of people, as well as pets. Dietary supplements and vitamins can also aid with specific problems a human or pet might encounter.
LICKS Pill Free Solutions is a new line of supplements that are easy for pets to consume because of their innovative delivery formats – flavorful liquid gels and Pet Gummi Vits that dogs and cats love. These unique delivery systems allow pets to absorb up to 98% of the active ingredients. The LICKS line features solutions for a myriad of pet health problems and is available in seven dog formulas – Athlete, Digestion, ElderDog, Joint + Heart, Multi-Vitamin, Skin and Allergy + Shiny Coat, and Zen. LICKS’ Pet Gummi Vits are available exclusively at PetSmart. LICKS cat formulas will be available this summer.
Another recent dog food innovation is Purina ProPlan BRIGHT MIND Adult and Adult 7+ formulas, created specifically to support cognitive health. The Adult formula is made with a blend of brain-supporting nutrients such as Arginine, an essential amino acid; antioxidants such as Vitamin E and C; and DHA and EPA from fish oils. This food solution was designed to nourish the minds of dogs to support their cognitive health throughout adulthood. BRIGHT MIND Adult 7+ formulas contain enhanced botanical oils shown to provide an efficient fuel source for the brain in dogs age 7 and older, helping to nourish their minds to help them think more like they did when they were younger. Formulas feature fan-favorite chicken and rice combinations.
For the athletic dog, PetSmart has new innovative products providing nutrition perfect for highly active dogs. For on-the-go lifestyles where dog and pet parent take to hiking or all-day activities, the TurboPUP complete meal bars for dogs are an easy portable feeding solution. TurboPUP founder Kristina Guerrero was inspired to create these lightweight and compact bars while back-country skiing with her dog, Duncan. These all-natural, high-protein and grain-free bars help sustain a dog’s energy level and are offered in two beloved canine flavors: peanut butter and bacon.
By Lindsay Beaton
As work continues on creating a new nutrition label that focuses on simplifying information for consumers, challenges remain.
By Tang Yu