The Raws Group brings together seven companies in the sector and, while Natures Menu has been a longstanding PFMA member, this means six new members for the association.
Members of the Raws Group are Benyfit natural pet food, Durham Animal Feed, Honeys Real Dog Food (The Darling Experiment Ltd.), Natural Instinct, Natures Menu, Nutriment Ltd., and TPMS Animal Feeds. With growing interest among other producers, the group is likely to expand soon.
After an initial meeting, the group has agreed to focus on gathering market data to provide a gauge of market value for the sector, ensuring more quality information on responsible raw feeding and working through PFMA to extend the FEDIAF Guide to Good Practice for the Manufacture of Safe Pet Food to provide sector-specific guidance for raw producers.
“The timing is just right to have this group on board and we welcome our new members,” said Michael Bellingham, PFMA chief executive. “There is an appetite for more information on raw feeding; we see this from our discussions with both vets and retailers. Working with this group, we hope to address this. We will work with the Raws Group to provide more information on our website and we look forward to getting them involved in our pet nutrition seminars for pet care professionals.”
“There is real value in coming together as a group within PFMA and our new members are excited about being involved in this brand new group dedicated to raw producers,” said Craig Taylor, Natures Menu and chairman of the Group. “The focus of the group will help the industry to develop new codes of practice and provide professional support to communications about raw feeding and the growing consumer demand to feed pets with complete and balanced raw pet foods. The new group has already had its first meeting and more are planned to encourage a larger membership in this niche sector of the pet food industry.”
By Lindsay Beaton
As work continues on creating a new nutrition label that focuses on simplifying information for consumers, challenges remain.
By Tang Yu