Canadians have a big heart for pets in need, which can be seen by the hundreds of paper hearts plastered across the windows and throughout the Global Pet Foods stores across Canada.
From February 12-28, 2016, Global Pet Foods along with Michael “Pinball” Clemons, asked Canadian pet parents to show their hearts to homeless pets by making a donation at any Global Pet Foods store or by donating online through www.globalpetfoods.com.
Thanks to the generous donations by Canadians across the country, the Global Pet Foods Show Us Your Heart Fundraising Campaign has now raised a record of more than CAD$1.25 million (US$966,000) to help animals in need.
“Once again, our customers have shown the size of their hearts through their donations and support” said Jim Walker, president of Global Pet Foods. “It’s even more special because, as we celebrate our 40th anniversary this year, we witnessed Canadians digging deep into their pockets to ensure that more than 125 animal shelters and pet rescue groups across the country can continue to feed and provide medical care for the thousands of pets in their care.”
Global Pet Foods matched the first dollar of every in-store donation. All proceeds raised during Show Us Your Heart will be donated to more than 125 local animal shelters, rescue groups and other pet-related organizations across Canada.
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Premiumization and humanization, as well as automation, fueled continued operation growth in spite of the COVID-19 pandemic.