Dog and Cat Food Nutrition / Pet Food Ingredients / Pet Food Palatability
on June 8, 2016

Why pet food brands are adding functional ingredients

As consumers continue to drive the specialization of pet food formulas, functional ingredients are gaining more notice.

As pet food becomes increasingly specialized, with manufacturers catering to consumers’ desires to meet the individual needs of their pets, functional ingredients are becoming more of a trend than ever. “High omega” pet food formulas, for example, are purchased by 14% of dog owners and 10% of cat owners in…

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