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Pet Food Palatability
on August 19, 2016

Why pet food palatability trends focus on owners, pets

Humans’ increasing involvement in their pets’ food has affected all areas of the industry, including palatability.

Pet food palatability has always been an intricate science, but with the increasing complexity of consumer needs and pet food formulation, it has become more extensive than ever.

“The pet food market has been experiencing a long-term underlying shift based on the evolution of the relationship between the pet owner

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