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Pet Food News / Pet Food Packaging / Pet Food Labeling
on September 12, 2016

4 ways packaging helps sell dog, cat food

Clear messages and functional, attractive design are keys to successful pet food containers.

Pet food packaging can help sell the product when the container presents honest, healthful messages and uses functional, attractive design, just as in premium human food packaging. Four current trends in pet food packaging exemplify how bags and boxes can tap into popular consumer demands.

1. Visual premiumization

Gone are…

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