Vital Essentials freeze-dried VE Raw Bar pet food retail display has been recognized by Pet Business Magazine as the recipient of its 2016 Pet Business Industry Recognition Award for Merchandising Displays.
“To find our Industry Recognition Award winners, the Pet Business editorial staff and editorial advisory board searches through vendor press releases, the aisles of the industry's major trade shows and even the shelves of local pet stores looking for the most exciting and innovative products the industry has to offer,” Nisa Petrilli, senior account executive with Pet Business Magazine, said in a press release. “We focus on elements such as uniqueness, functionality and ‘shelf presence,’ among other features, to select the winners.”
Debuted in March 2016 at the Global Pet Expo, the VE Raw Baw pet food retail display features a neon sign, drawing attention to eleven freeze-dried snack selections. Included with the raw bar display are branded pet food packaging containers, bags and tongs. Pet parents are able to select any combination of freeze-dried snacks from the following options: duck feet, duck necks, turkey wing tips, chicken necks, pig ears, turkey tails, twisted cod skins, bully sticks, braided bully sticks, rolled salmon skins and turkey necks.
“We developed the distinctive VE Raw Baw display of premium, freeze-dried snacks to provide an interactive experience where shoppers can see the quality of the products and customize their purchase,” Lanny Viegut, Vital Essentials’ CEO, said in a press release. “We took this opportunity to creatively merchandise our products with the launch of VE Raw Bar, allowing easy access to each item.”
With the ability to pick and choose snacks, pet parents can tailor their selections to meet their dog’s individual age, size, taste and preference.
More than 500 retailers have installed the VE Raw Bar in locations throughout the United States since its introduction last March. Many retailers have customized the display to best fit into their available spaces.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.