The Love Me For Life ad campaign targets female grocery shoppers and features the brand’s Naked Essentials line of dog and cat kibble, which is formulated for all life stages.
The ad highlights the emotional connection between people and their pets and will be featured in nine leading national magazines, including Women’s Health, OK!, InTouch, Star, Parents, Marie Claire, Life & Style, Shape and Allure, in the March 2017 issues.
“The pet food industry has grown exponentially in the past few years, with sales up 30 percent from six years ago,” said co-founder and CMO of I and love and you, Steve Ball. “We’re excited to reach more of these loving pet parents with our Love Me For Life ad campaign. We want to help nurture, not only the bellies of pets, but also the unique relationship between a pet and pet parent and believe this campaign really reflects this message.”
I and love and you is committed to donating food for dogs and cats waiting for adoption at shelters and rescues across the country. This past year, the company donated over 75,000 meals.
Most recently, I and love and you donated 50,000 meals in January 2017 to The Humane Society of Tulsa, Oklahoma, USA and Rescue Warriors Corp. in Illinois, which will be distributed to smaller rescues and shelters in the area.
I and love and you will be exhibiting at Natural Products Expo West on March 8 – 12 in Anaheim, California, USA and at Global Pet Expo on March 22 – 24 in Orlando, Florida, USA.
By Lindsay Beaton
For several years, the pet food industry has celebrated the market’s growth outpacing that of many other consumer goods categories, even during the pandemic.
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With both form and function, toppers are becoming a go-to for pet owners looking to jazz up their pets’ bowls.