To celebrate animal rescues across the country, Barkworthies, a dog treats and chews company, is continuing their shelter program, Chews Rescue. As part of the campaign, Barkworthies has pledged to cover the adoption costs for eligible dogs at three shelters, Chicago Canine Rescue, One Tail at a Time and Austin Pets Alive!, over the weekend of April 30, to promote and support Adopt a Shelter Pet Day on April 30.
“At Barkworthies, we’ve seen first-hand how life-changing animal rescue can be, not just for pets but for their owners as well,” said Avrum Elmakis, CEO and co-founder of Barkworthies. “We created this program as a way to not only give back, but to also encourage prospective pet parents to adopt.”
Barkworthies will also run a Facebook contest along with the Chews Rescue campaign. Beginning April 3 and running through April 30, pet parents are encouraged to visit the Barkworthies Facebook page and submit their own rescue story for a chance to win one of five Barkworthies product prize packs.
Other Barkworthies pet adoption efforts
This isn’t the first time Barkworthies has endorsed animal rescue. Last year they launched the Chews Rescue program, in which they made a US$13,000 donation to the Richmond Animal League. And in 2015, the brand unveiled new dog food branding, from their advertising to their packaging, which features shelter dogs as models.
“We see ourselves as an innovative brand with a big heart, and all natural, healthy products that are deliciously appealing to canines,” says Elmakis. “Our rebranding and support of shelter dogs was meant to reflect these characteristics and help our products speak to our pet-loving customers.”
Barkworthies hopes to celebrate and inspire more rescue stories with their Chews Rescue shelter program. Those interested in showing their support for animal rescue are encouraged to share their own stories on the Barkworthies Facebook page.
By Lindsay Beaton
As work continues on creating a new nutrition label that focuses on simplifying information for consumers, challenges remain.
By Tang Yu