As the Chinese pet food market continues to grow, so do trade shows and conferences serving it and the rising number of Chinese pet owners. With pet food sales growth in the double digits (19 percent from 2015 to 2016) and production increases soaring as high as 100 percent, the market is booming.
To support and drive that growth, Petfood Forum China, now in its sixth year, and its partner trade show, Pet Fair Asia, celebrating its 20th anniversary, are moving to a brand new and expanded location, the Shanghai New International Expo Centre. Petfood Forum China takes place on 23 August, followed by Pet Fair Asia (organized by VNU Exhibitions Asia) on 24-27 August.
Petfood Forum China will feature industry experts presenting the latest research and information on the Chinese pet food market, regulations and innovations in product development, ingredients, processing and safety. In addition, participants in the conference can enjoy networking with fellow pet food professionals from China and other regions of the world, in addition to leading industry suppliers.
Pet Fair Asia will feature eight halls in the new Expo Centre and is targeting 1,000 exhibitors and 100,000 square meters of exhibit space. Pet food companies traditionally represent about 35 percent of the exhibitors, along with industry suppliers of ingredients, equipment and packaging. A new pavilion within Pet Fair Asia for 2017 will showcase New Zealand pet food makers, particularly premium and natural brands, a hot segment of the Chinese market.
In 2015, total sales of pet food in China reached CNY23 billion (nearly US$3.4 billion), according to Wang Jinquan, PhD, associate professor with the Feed Research Institute of the Chinese Academy of Agricultural Sciences, who spoke at Petfood Forum China 2016. He presented an overview of a survey on the Chinese pet food industry, funded by the government’s Ministry of Agriculture, also showing volume production of 700,000 metric tons in 2015, representing production value of CNY7.5 billion (nearly US$1.1 billion). From 2015 to 2016, pet food production rose about 40% overall, with 100% growth in some areas, Wang said.
Pushan Tagore, vice president of global marketing-pet care for GfK and another speaker at Petfood Forum China 2016, added to the market picture with data on retail pet food sales, specifically in pet shops, hypermarkets and veterinary clinics, plus online. For those channels, sales were projected to reach approximately US$1.77 billion by the end of 2016, representing nearly 19% year-over-year growth. The average price per kilogram of pet food and treats continued to rise, too, hitting about CNY45 (US$6.53) in April 2016. That represented a 12.5% increase since 2013, another indicator of rising premiumization in the market.
For more information on Petfood Forum China 2017, including upcoming announcements on topics, speakers and registration, bookmark www.PetfoodForumEvents.com/China.
Bookmark for updates on speakers, registration and more.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.