The Pet Food Institute (PFI), whose members make 98 percent of all US pet food and treat products, recently launched a new series of interactive infographics showing the ways the key nutrients found in a complete and balanced dog food recipe help pets. The new web resource, “Nutrition from Nose to Tail,” provides fast facts about the essential nutrition that fuels our dogs’ growth and supports their body systems, as well as non-essential nutrients that can also serve important functions.
“Sound nutrition is a critical component of pet wellbeing,” said Cathleen Enright, PhD, president and CEO of PFI. “One step we can all take to continue to help healthy dogs remain healthy is to provide complete and balanced nutrition for the appropriate life stage of the animal. PFI’s new ‘Nutrition from Nose to Tail’ resource was designed to assist pet lovers in understanding how a carefully formulated recipe will help their dog.”
A “complete and balanced” pet food recipe contains more than 40 nutrients that are identified by veterinary researchers and nutritionists as essential to supporting a healthy pet, specifically: vitamins, minerals, essential fatty acids, protein and amino acids. The Association of American Feed Control Officials (AAFCO) sets nutritional standards for the definition of “complete and balanced” based on these nutrients. “Nutrition from Nose to Tail” shows the ways that the essential nutrients support pet health, for example, by providing energy or promoting vision or healthy joints, and also reviews other important non-essential but functional nutrients such as carbohydrates. PFI will add additional information about cat nutrition in 2018.
“As often the sole source of nutrition for America’s pets, PFI members recognize the importance of developing nutritional complete recipes,” Enright said in a press release. “When paired with responsible feeding, regularly veterinary care and exercise, pet lovers can feel good about helping their pets enjoy a long and healthy life.”
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.