Alternative petfood share of sales
The strong showing for petfood overall in 2007 and 2008 reflects the switch to higher priced products including natural and organic varieties, according to Packaged Facts' January 2009 report, Pet Food in the U.S. Natural petfoods account for approximately 6% of total petfood sales, Packaged Facts estimates, with frozen/raw foods at approximately 1% and organic foods at about 0.5%.
Despite their small size, all of these "alternative" petfood types are growing significantly faster than the 5%-6% annual rate of sales increase in the petfood market as a whole. Of the various types of alternative petfoods, organics enjoyed the fastest gains from 2003 to 2007, posting a 48% compound annual growth rate.
According to Packaged Facts' February 2009 pet owner poll, 62% of dog owners and 56% of cat owners purchased natural/organic pet products in the last three months, with treats leading the way among dog owners (49%) and food topping the list among cat owners (40%). When asked about organic petfoods specifically, 16% of dog owners and 15% of cat owners reported purchasing within the same period.