Amazon follows trends in launch of private label dog food
Both in packaging and formulation, Amazon’s private label dog food follows popular trends in the wider pet food market.
Amazon launched their own private label pet food on their website on May 2. Amazon’s Wag brand currently includes only dry dog food in several varieties. Wag dog food is available only to Amazon Prime subscribers, a service that offers two-day shipping and other perks.
Amazon Wag dog food marketing