How vitamins, premixes can increase pet food brand equity
Vitamins and premixes have important roles to play in pet food, including promoting consumer confidence in a product.
Ensuring delivery of your pet food’s brand promise of quality is vital for consumer assurance. While there are many aspects used to assess quality, the expectation is that the food is safe when consumed and it is what it claims to be on the label. By fully understanding vitamins, vitamin…
Read the full article in Petfood Industry June 2018.